Remember the story of rabbit and tortoise – they went for a race. Rabbit took few leaps and just when he was about to reach the race endpoint, he thought to himself, “I should take some rest; the tortoise will take hours to reach anyways.” And he slept. The tortoise kept walking and did not stop. Eventually, he won the race while the rabbit was sleeping.⁣

Life is a marathon, not a sprint. We can say the same about success and building a reputable business or personal brand.

Success is a combination of the little things we do EVERYDAY in order to achieve the desired future. That’s what consistency is all about.⁣

Here are few reasons why consistency is an important factor in defining success and failure:

⁣1. Consistency establishes reputation and trust.⁣

Once you’re known for something, it becomes easier for people to trust you. It opens you up to new opportunities.⁣

⁣2. Consistency builds tenacity.⁣

You can’t establish a track record of success if you are constantly shifting gears or trying new tactics. Many efforts fail before they get to the finish line, but not because the tactic was flawed or goals weren’t clear. The problem is often that we simply didn’t stay the course to achieve the objective.⁣

To be consistent, you have to replicate positive behavior or performance day after day, until it defines you.⁣

How do you maintain consistency towards achieving your goals?

⁣1. Isolate one goal.⁣

It’s not wise pursuing three things and losing focus on all. What’s your most pressing desire? What’s the one thing you want to be known for? Pick one goal. Work at it. Then move on to the next.⁣

⁣2. Consistent thinking.⁣

To have consistent behavior, strive for consistent thinking. Remember, we are a sum total of our most dominant thoughts.⁣

⁣3. Always remember why you first started.⁣

The journey to success is never a smooth one. So when you hit a bad spot, remember why you first started.⁣

One important key to remaining consistent is FOCUS, 𝗙ollow 𝗢ne 𝗖ourse 𝗨ntil 𝗦uccessful.⁣

Leadership expert John Maxwell rightly puts it, “𝘚𝘮𝘢𝘭𝘭 𝘥𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘦𝘴 𝘳𝘦𝘱𝘦𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘺 𝘭𝘦𝘢𝘥 𝘵𝘰 𝘨𝘳𝘦𝘢𝘵 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵𝘴 𝘨𝘢𝘪𝘯𝘦𝘥 𝘴𝘭𝘰𝘸𝘭𝘺 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦.”⁣

As you remain consistent in your business, work, and relationships, you will experience incremental growth.